SWOT Analysis in the Marketing Strategy for Easy Wadiah Savings Products at Bank Syariah Indonesia, Sub-Branch Office of Buah Batu 2 Bandung

The background to the increase in Easy Wadiah Saving Product is marketing product public through a strategy. However, before determining strategy, bank must analyze advantages and disadvantages of its products, one analyzes called SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This study aims determine Threats) strategy at Bank Syariah Indonesia Sub Branch Office 2 Buah Batu Bandung. type research used descriptive quantitative, with easy wadiah savings as object. Primary data collection techniques observation, interviews, literature study, documentation. results show that main factor for lack optimal was no special section regulates saving especially savings. There are two points assessment Strengths aspect. Aspect Weaknesses (weaknesses) there point. Opportunity aspect (opportunity) points. point Threats Aspects concept three